Support Our Crowdfunding Campaign

 Devon Liquor Company Crowdfunding Campaign

Devon Liquor Company Ltd | Lead Investor Introduction

  • The Devon Liquor Company exists to share the joy of artisan spirits with the world. To date, we've built a memorable brand with Devon Rum Co. as our primary trading company, but there's so much more to come...

Crowdfunding round objectives

  • Funding target: £400k
  • Equity offered: 11%
  • Secure minimum 50% from lead investors before going public
  • Possible overfund up to 150%
  • EIS pre-approval applied and expected

Key achievements to date

  • We are an ambitious artisan spirit producer that's already achieved fast growth and acclaim since launching the Devon Rum Company in March 2020.
  • We've achieved and maintained fast growth, despite challenging trading conditions throughout 2020, 2021 & 2022.
  • Our multi-award winning range of rums have collected accolades including a 2022 Great Taste Gold Star for each of our products, and a clean sweep of Taste of the West Gold Medals in 2021 & 2022 - making us the first rum brand to ever win back-to-back Taste of the West Golds.
  • Our eye-catching products are available in over 150 specialist retailer sites in the South West.
  • They are also sold through on-trade wholesalers, including The Whisky Exchange, Master of Malt, Enotria & Coe, Tolchards, Regency Wines, Bays Brewery, and more.
  • Our range of artisan rums are available in over 250 bars, restaurants, and hotels.
  • We are on track to achieve revenue of circa £600k in year three, with significant future growth anticipated.
  • We have created a memorable brand, with highly popular branding and a significant social following of more than 13,000. 
  • We have recently leased (July 2022) a prestigious, waterside facility in Salcombe, creating an instant and premium direct to consumer retail offering, plus substantial future opportunities with events and customer experiences with a HNW audience.
  • We have created a highly scalable direct to consumer external events programme.
  • 50% of 2022 revenue generated from high margin D2C sources, including retail, online, and events.


  • Continue to grow off-trade retail partner network in UK and develop more premium accounts.
  • Substantial opportunity to grow on-trade revenues in South West and wider UK.
  • Scale external events business.
  • Scale online D2C revenues.
  • Enhance and develop Salcombe HQ retail revenue.
  • New revenue streams from Salcombe HQ events, such as taster events, tours, rum schools, cocktail classes, private hire, bars, etc.
  • Develop new spirit projects and potentially duplicate current B2B and consumer revenue streams.
  • Research and develop export markets.

Use of funding

  • 15% for developing and improving the retail and events space in new Salcombe HQ.
  • 25% for developing and funding new spirit projects.
  • 15% to increase staff headcount in sales and event management.
  • 20% for funding of new blending room equipment to scale production.
  • 25% to fund cashflow to scale growth in current B2B and D2C revenues.


For more information & expressions of interest, contact David Seear: / 07711 674288.