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What is ‘Craft Rum’?

We’re a craft rum producer and passionate about what we do; in fact we are on a mission to show everyone what is so amazing about great craft rum.

So what is ‘craft rum’? and what makes it different?

There are of course some exceptional rums available from the large distilleries and producers, but currently, the majority of rum consumed in the UK is made up of mass-produced products from large commercial producers. As with other spirits previously, for years these brands have been producing rum as quickly and cheaply as possible, often creating low-end products and inevitably influencing people how they think rum should taste. Some of these products don’t even reach the minimum requirement for rum to be at least 37.5% ABV.

Rum is a fast-growing market sector and annual sales in the UK has topped £1bn. Whilst ‘Craft Rum’ is a growing component of that market, it still has a relatively small market share. And that means that most people are yet to find out how great it is!

The great news is that Craft Rum is now a really fast-growing sector as more and more people switch on to the amazing quality and diversity of the products available. The global craft rum market size was valued at USD 1.06 billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 5.2% from 2020 to 2027. Europe held the largest revenue share of more than 35.0% in 2019. The U.K., Germany, and France are the major markets of the region.

Spiced and flavoured rum has become a major force in the increasing popularity of rum, introducing a whole wave of drinkers to appreciate the spirit, either straight, with mixers or in favourite cocktails. Here again, the commercial producers cut corners and costs using inferior ingredients and often adding un-necessary sugar and heavy doses of vanilla to disguise the inferiority of the base rum. The worst offenders will add synthetic flavourings, artificial sweeteners and colourings.

Craft producers will use quality and ethically sourced spices and macerate them with real, good quality rum. These processes are of course very manual and far more time consuming, so as you can imagine, effects the costs of production. But boy is it worth it!

All rum is cut with water to bring the distillery strength rum down to a drinkable ABV % (Alcohol By Volume). For rum this is typically 37.5% - 40% but some companies also produce overproof rums. The point here is that as much as half the contents of your bottle of rum is water. Craft producers will use a quality water source, more often than not a spring water. We use water supplied from our friends at Devonia’s water comes from a spring that bubbles up on the edge of a meadow near the Devon villages of Beeson and Beesands, less than a mile from the sea and about three miles from Start point. I doubt many mass producers could make a similar claim!

Craft rum is produced by smaller companies, in smaller batches, with passion, using quality base rums, quality and ethically sourced ingredients. Rum drinkers prefer craft rum over commercial rum due to its smooth taste, high-end quality, and authentic flavour. Craft spirit producers generally manufacture on a small scale and they have a hands-on approach to the process, typically blending, compounding and bottling themselves on-site.

When you buy craft rum, you are buying a story, a high quality, better product from a company that cares about what they are selling you, cares about how it is produced and cares about their impact on the environment.